Wednesday, February 20, 2013

The Introduction of Social Networking


Social networking has become such a popular trend in recent years that one would think that Twitter, Facebook and MySpace were the introduction of social networking to the world. In reality, social networking has been around much longer than we would imagine.
In 1985 The America Online (AOL) service opened for use to the public. Those in my generation probably remember this as the first means of communication with your friends, other than email or your home telephone. In 1997 AIM (instant message) was introduced to the public and became all the rage. This was easier than sending an email because it was instant and normally received an instant response. It is similar to what we now know as text messaging, except for using the computer instead of a cell phone.
As the years passed and more and more people began using the Internet, more sites were created and within those sites, MySpace, LinkedIn, and Facebook were all created as well. By 2005 Facebook had launched a version of their web page for high school students to use. Social networking was sky rocketing and people of all ages were becoming users. Facebook was most popular amongst college and high school students, but as it became more popular older people became members as well.
In 2012 Facebook reached a billion users, which constitutes for half of the 2 billion people using social media and the Internet worldwide. Social networking not only helps people stay connected with loved ones, old friends and new acquaintances but also is now being used widely with businesses and employees. Thanks to the invention of these websites we all so commonly use, we are able to do many things we otherwise would be unable to keep up with.


http://www.uncp.edu/home/acurtis/NewMedia/SocialMedia/SocialMediaHistory.html

Author: Samantha VanDuyne

Sunday, February 17, 2013

Pinterest More Business Friendly


In November of 2012  Pinterest launched its “Pinterest for Business,” where businesses can now create commercial social networking accounts as well as conversion options for already existing accounts. This new business model creates a huge advantage for businesses. Along with the conversion options, there will also be buttons, widgets and badges to help drive more people to repin and follow business accounts. Pinterest says that isn’t all either. In the future, there is a possibility of analytics for the site to help keep track of a customer’s activity as well as a monetary plan for members.

More and more businesses are flocking to Pinterest because of the number of consumers already active on the social networking site.  Last Cyper Monday the number of referrals from Pinterest nearly doubled from last year’s numbers, while Facebook and Twitter’s referral numbers remained flat. Businesses have noticed the “life cycle” of a post on Pinterest is much more valuable to them because content can resurface months later when people continue to repin, rather than on Facebook and Twitter a post attracts a lot of initial responses before dying out and never being seen again.

The sky is really the limit when it comes to Pinterest and its advantages for business. With e-commerce booming, it will be interesting to see where Pinterest takes us in the future.