Have you ever stopped and wondered how in the world a site like Facebook is able to stay afloat? All we do on Facebook is post status updates, upload pictures and videos, etc. To date, all of this is free of charge. Who pays the salaries of those that update the software or tracks your every move?
Answer: ADVERTISING!
Companies pay top dollar to advertise on Facebook because they are able to target customers based on the information they share, status updates given, friends list, geographical location, etc. In the first quarter of 2012, advertising was responsible for 82% of Facebook’s revenue (money.msn.com). Other ways that the company is able to generate revenue is through games like Farmville where users can pay for supplies, equipment, and livestock. Facebook just recently added a new feature that allows you to send gifts to your friends for their birthday (for a fee, of course)!
Unfortunately, there is no way to shut off ads on your Facebook profile page but there are ways to “influence” your settings. Here are some steps provided by Facebook:
· Add more of your interests in your profile to see more of your favorite advertisements. {My favorite? None at all…}
· If you see an advertisement you are not interested in, click the “X” on the ad to close it on your page. Facebook will kindly track your movements and “try not” to show you similar ads again.
What do you like (or not like) about seeing these advertisements on Facebook? What are your thoughts about Facebooks new ad system where they are directly linked into your News Feed?
Like the one below, for Lake Norman Preparatory Academy, which was on my News Feed? How in the world does this relate to my interests? This is a Mecklenburg County school, grades K-8.
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