In November of 2012 Pinterest launched its “Pinterest for Business,”
where businesses can now create commercial social networking accounts as well
as conversion options for already existing accounts. This new business model
creates a huge advantage for businesses. Along with the conversion options,
there will also be buttons, widgets and badges to help drive more people to
repin and follow business accounts. Pinterest says that isn’t all either. In
the future, there is a possibility of analytics for the site to help keep track
of a customer’s activity as well as a monetary plan for members.
More and more businesses are flocking to Pinterest because
of the number of consumers already active on the social networking site. Last Cyper Monday the number of referrals
from Pinterest nearly doubled from last year’s numbers, while Facebook and
Twitter’s referral numbers remained flat. Businesses have noticed the “life
cycle” of a post on Pinterest is much more valuable to them because content can
resurface months later when people continue to repin, rather than on Facebook
and Twitter a post attracts a lot of initial responses before dying out and
never being seen again.
The sky is really the limit when it comes to Pinterest and
its advantages for business. With e-commerce booming, it will be interesting to
see where Pinterest takes us in the future.
Are there any businesses already using it? And can just any ole' person create a business on here? When they do create this business, what types of things are they pinning?
ReplyDelete-Heather Roberson
Businesses are already using Pinterest to networking their products and any person can create a business account. Pinterest has tailored their site to be able to serve businesses more effectively. The pins that a business circulates depends on what type of industry the business is in. It will be interesting to see where Pinterest takes this new business model.
ReplyDelete-Meaghann Smith
I didn't realize Pinterest was business friendly. I thought it was a site where you could pull ideas about things but very interesting to know! -Jackie Som-
ReplyDeletePinterest is very good and fast- growing website, that allows users to create and manage image collections such as events, interests, hobbies etc. I am not surprised that so many businesses use Pinterest to advertise themselves. Pinterest number of users with each passing day. Companies are starting to realize that this is a great opportunity for them to show up.
ReplyDeleteKrzysztof Kwasniewicz
Pinterest really does serve businesses perfectly. The life cycle of a post on Pinterest compared to a post on Facebook has so much more opportunity to reach different users. I think that Pinterest will only continue adding new features for business specific users.
ReplyDelete-Meaghann Smith