Tuesday, March 26, 2013

Is Social Media Taking Over our Lives?


Social networking’s intent is to connect people around the world and allow us to communicate more effectively, but is it really working?  While it is true that sites like Facebook and Twitter enable us to talk to our friends and family who may live far away from us, it can make you somewhat less social when you are interacting with others in real life.  Sitting behind a computer and typing away might make you less comfortable when you have to actually talk in person.

Just think about it. This generation is obsessed with knowing what others are doing at any given hour of the day and wanting others to know what we are doing.  This is called FOMO (pronounced FO-MO), a growing phenomenon which means “fear of missing out.”  Here’s a few interesting statistics:
  • ·         23% of people go on Twitter more than 10 times a day
  • ·         90% of 18-29 year olds sleep with their phone in or beside their bed
  • ·         The average worker checks his or her email 36 times an hour

Random people were quoted to have said, “Sometimes I wake up in the night and reach for my phone so I can do a Tweet,” and “I take pictures of my food, my feet…pretty much anything and post it online.”  Much of society is convinced that they can’t live without social media and tend to overuse it.

While social networking is useful and a lot of fun, cutting down your usage (or if you want to make a drastic change, simply not using them at all) can be beneficial to you.  First of all, your self-esteem will be boosted.  When you’re not constantly comparing yourselves to your peers and reading about everyone’s accomplishments, you will feel a lot better about yourself.  You also save yourself the trouble of getting into silly arguments over petty things on the Internet.  Finally, you won’t be missing out on a lot of life’s great moments because of the fact that you’re too plugged into technology.  Now, don’t get me wrong, social networking is a great part of life, but know where to draw the line.

http://www.forbes.com/sites/jmaureenhenderson/2012/12/29/3-reasons-you-should-quit-social-media-in-2013/

Monday, March 25, 2013

What should you include in your LinkedIn account?

When updating your LinkedIn account there is always the question, what will employers be looking for? The job market is so scarce these days that just an extra few previous employers on your resume could help you "one-up" your competition. Forbes has thought about this as well, and submitted an article with the top 6 "LinkedIn Tips". These tips range from using brand names in your descriptions, to personalizing your cover letter to the job you are seeking. These 6 tips could help anyone, but specifically a recent college graduate earn a few extra interviews, or get a job quicker than others. The tips are as follows:

1. "Actually read the job description"- companies and employers are going to want to see in your resume that you are knowledgeable of all the job details and what it will entail. Make sure you read and understand what this potential job will include.
2. "Customize your cover letter"- be personal in your cover letter. Any "generic cover letter" is not going to give you a boost. Employers want to know why you are the best candidate for the job, with details.
3. "Know that we will check you out"- employers WILL google you, and try to find further information than what is listed on your resume and cover letter. If you have previous employers who have gone out of business, or are no longer practicing, make sure you update your LinkedIn account accordingly.
4. "Boost your brand mentions"- with the mass searching for potential employees using LinkedIn, employers will use key words and do searches based on these key words. The more you use key words and brand names, the more your profile will come up during the search.
5. "Using a connection or connection words"- as with all levels of work and networking, connections are what matters. The more people you know, the better chance you have of getting a job. Network with people and try to get closest to the hiring manager and this will help your chances of getting a job.
6. "Get to the point quickly"- as it says, don't beat around the bush. Employers want to know that you are serious about the job and not wasting their time. The more precise and specific you are, the easier it is for them to see that you are serious about the job and know your stuff.

Hopefully these tips will help anyone with a LinkedIn account who is searching for a job.
Does anyone have any specific examples of LinkedIn and how it has helped you find a job?

Source: http://www.forbes.com/sites/gyro/2013/02/05/want-a-job-here-are-six-linkedin-tips/

Wednesday, March 20, 2013

Weibo Takeover


Sina Weibo, a micro blogging site, has taken hold and is currently booming in China.  The demand for Weibo grew from the ban on Twitter in China. The growth of Weibo has been phenomenal.  Launched only three years after Twitter, there are currently over 300 million users connected on Sina Weibo.  Similar to Twitter, Sina Weibo allows users to post comments, links, photos, vidoes, etc.  Weibo allows users to type 140 Chinese characters which equals about 80 English characters, therefore the posts allow for more depth than Twitter.

The most interesting topic that comes to play when discussing Weibo is the censorship issue. According to Twitter they do no actively monitor posts and users can post about just about any topic they wish. However, Chinese legislation does not permit users of Weibo to speak as freely. Posts about government officials and hot topics such as student protests will often be taken down in less than 3 hours of being posted. A number of individuals, including journalists and intellectuals, have been arrested and had their accounts shut down. It is unclear if it is directly the government controlling this activity or if it is Sina Weibo being extremely cautious.  Whatever the reason, it is interesting to see the change that Sina Weibo has had on the Chinese culture. The introduction of Weibo has allowed the Chinese to become more outspoken and direct against injustices. For example, a sensitive subject like clashes between local governments and citizens over forced demolitions is now widely debated. Sina Weibo has allowed Chinese citizens to have a voice that has never been there before.

Sina Weibo will only continue to grow in the future. It is very closely related with e-commerce which makes it easy for different industries to break into the market using Weibo. For example,  a Weibo based online travel product was launched which allows users to look for travel information as well as make a reservation. In addition, several shopping sites such as 360buy.com have partnered with Sina. Currently, Sina is the leading competitor with regards to sales. If a company wishes to enter into the Chinese market, Sina Weibo is the place to look. It will be exciting to see where this site takes things in the years to come.  Some believe it will even pass Twitter in growth.

 



 

Monday, March 18, 2013

Around the World: Is Facebook #1?

How popular is Facebook around the world? 
Most of us have no idea what other social networking sites are available on a day-to-day basis.  According to “HowManyAreThere.net” there are more than 200 online social networking sites.  How many of you have heard of Renren or Kaixin?  Renren and Kaixin are very similar to Facebook.  They are the most popular social networking sites in China today, with Renren as #1.  Renren has over 147 million registered users, who are predominately students, with over 31 million active users per month (www.mashable.com).  Other popular sites include Sina Weibo (like Twitter - micro blogging), Douban (also like Facebook), and Wechat (mobile text and voice messaging service).

In Russia, most individuals can be found on Vkontakte.  “VK,” as it’s called, has become so popular because it has a file-sharing system that easily allows users to download music and movies for free (www.YoungDigitalLab.net).  Unlike Facebook and Renren, the majorities of the “VK” users is not students and are over 25 years of age.  Another popular networking site, for teenagers and children, is MyWorld@mail.ru.  It has attracted such young users because the site allows you to send private messages, send and receive pictures and videos, post blogs, etc.  Like Facebook and MySpace, it allows the users to see what their friends are doing in real-time.
Does anyone out there use other social networking sites?  What are their benefits?  Ease of use?
Sources:

Wednesday, March 13, 2013

The pros and cons of mixing your personal and professional networks


Many people today are mixing their personal and professional networks on their social networking sites. Before anyone does this they should take a look at what it really means and what can happen if you do mix the two.

A study was conducted by three professors at UPenn’s Wharton School and the University of Rouen in France to look at the issue. The study showed that while the networks can be very useful, they also have their downfalls, especially when mixing personal and professional. Today, social networking is the most popular that it has ever been. Since it is so popular, many people are interacting more with co-workers, and supervisors. While this can increase the communication level between the employees it also can have its disadvantages. It can cause a “collision of worlds”, which can create ill effects by disclosing information that is not suitable for co-workers to see on your social networking sites. A point to remember that once it is on the Internet, it is there forever!

Social networking sites were created so that people could communicate with others without having to have a face-to-face interaction. This online communication can be a positive effect because the co-workers are engaging in personal disclosure. The study looked at workplace reputation, and competence and likeability. It stated that ones likeability could be boosted with their non-professional interactions on their social networking sites. This is because it shows that they are human.

People should find a way to balance both their personal and professional life on their social networking sites. You don’t want to be perceived as the co-worker that gives out too much information or the co-worker that is to “uptight or cold”.

From this study that has been done, four really good points were created on how to balance the two. These points are audience, content, hybrid, and open. Audience thinks that one should keep their personal and professional sites separate. Content wants employees to be able to have the mix but have a filter on what is posted. Hybrid mixes audience and content points, this point has users using the social media site while having the user watch what they are saying. The last point is open, which is where people call it like they see it without regarding who is listening or their opinions.

Everyone should figure out where they stand on the issue before they decide to mix their personal and professional life on their social networking sites.


Sunday, March 10, 2013

Negative Comments and Their Impacts


Social networking sites such as Yelp, Angie’s List, and Urbanspoon allow users to post reviews of restaurants and other businesses.  But think twice before you post a negative review; you could end up getting sued for thousands of dollars.

Jane Perez of Fairfax, Virginia, went through that very situation.  After her contractor’s company, Dietz Development LLC, completed work on her home, she posted unfavorable reviews on Yelp and Angie’s List with false accusations that they had damaged her house and stolen jewelry from her.  The contractor, Christopher Dietz, took matters into his own hands and sued her for $750,000 in defamation charges.  Back in December of last year, a judge ruled that the accusations be deleted from the websites.



Even if the comments are true, some businesses are getting in touch with the customers that posted bad reviews and asking them to take them down.  Eric Winick left a review online stating his frustrations of having to wait so long to receive his food at a restaurant.  Not long after, he got an email from the owner of the restaurant, asking him to take down the review.  The owner tried to play to Winick’s sensitive side, saying that he was just trying to provide for his own family.

Facebook and Twitter can easily “make or break” a company’s reputation.  If one person posts a status about disliking a business, it can then be read by anywhere from hundreds to thousands of people.  Negative online reviews can even lead to layoffs for a company.  A lot of people do not realize how much of an impact a few words can have on a business.

Have any of you ever posted a bad review and then heard back from the company itself?

http://www.business2community.com/social-media/companies-fight-back-against-negative-comments-online-0160380